5 Things Retailers Can Do To Bring in More Business

A guest post by April Labarron


















As a retailer, your income depends on your repeat customers and the steady flow of new clients. Whether you rely on Internet traffic or old fashioned foot traffic to sustain your business, you should do everything you can to maximize your income potential. Here are 5 effective things you can do to bring in more business.

Step-Up Marketing
By investing in the marketing services of professional organizations such as Edgenet Inc., you can increase traffic and increase revenue. One of the biggest mistakes that retail businesses make is in thinking that they can save some money by doing their own marketing. Retail is an extremely competitive industry and you need professional marketing services to make your company stand out.

Partner With Other Businesses
By partnering with complimentary businesses in your area, you can improve your marketing value and expand your exposure. For example, if you run a children's clothing store, then you may want to team up with the toy store down the street and work together to bring in more business. You can offer specials when customers spend money in both stores and find other creative ways to leverage your combined marketing potential.

Have A Grand Re-Opening Party
Most retail businesses do a soft opening of their companies and then go to a full-scale operation without much fanfare. Never underestimate the power of a huge grand opening event. By investing in having celebrities come to your store and other grand opening activities, you will create a buzz about your store that will last well beyond the event. If you have already had a grand opening event, the have a grand re-opening party and use it as an excuse to put your store name in all of the local media outlets.

Get Active In The Community
Your marketing activities should not be confined to just your store and the local newspaper. Get out in the community and take part in charitable and civic events. Make sure that you and your employees wear t-shirts and hats advertising your store and create a strong bond between your store and the community.

Use New Marketing Approaches
Text marketing and social media marketing are two very powerful ways for you to reach new customers and gain more exposure for your store. Get in touch with a marketing company that specializes in alternative marketing approaches and use them to your advantage.

Whether you decide to advertise in the local newspaper or Inc. magazine, you will need to find new ways to get people to come to your retail store if you want to generate sustainable revenue.



 Author Bio:

 

April Labarron is a native of Southern California. She has her BA in English/Literature from MSJC in Menifee, Ca. She views her freelance writing, not only as a career, but as her passion. Other areas of interest include; movies, food, singing, soccer, traveling, shopping and a continuous desire for learning.   She lives on her own and is accompanied by her Pomeranian named, Elvis. She currently resides in Temecula, CA.